Performance
WhatsApp & Email Marketing
Your best customers are already in your contacts.
WhatsApp and email marketing use direct messages to nurture leads, welcome new customers, recover abandoned carts, announce launches and bring people back to buy again. Nebula Brand Labs sets up and runs WhatsApp Business campaigns, chatbots, email newsletters and automated customer journeys — written, designed and timed to feel helpful, not spammy.
About the service
Getting a new customer costs far more than keeping an existing one. Yet most brands spend almost everything on ads and very little on staying in touch with people who have already shown interest. WhatsApp and email are the most direct, cost-effective channels to change that.
We build messaging programmes that people actually want to receive. That means the right message at the right moment: an instant reply when someone enquires, a reminder when they leave items in a cart, a useful update before a site visit, and a thank-you after a purchase.
What's included
- Messaging strategy — audience segments, journeys and campaign calendar.
- WhatsApp Business API setup — verified account, templates and approvals.
- WhatsApp chatbots — automated replies, FAQs, catalogues and appointment booking.
- Broadcast campaigns — launches, offers and updates sent to opted-in audiences.
- Email newsletters — designed and written regular newsletters.
- Automated journeys — welcome series, abandoned cart, post-purchase and re-engagement flows.
- Lead nurturing sequences — for real estate, education and B2B leads.
- List building & segmentation — growing and organising your contact lists compliantly.
- Reporting — delivery, open, click, reply and conversion rates.
Who it's for
- D2C and e-commerce brands wanting repeat purchases
- Real estate developers nurturing leads towards site visits
- Education and coaching brands following up with enquiries
- Restaurants, salons, clinics and service businesses
- B2B companies nurturing long sales cycles
Our approach
- Map the journey — We identify the key moments where a message can help a customer move forward.
- Set up the tools — We configure WhatsApp Business API, email platforms and integrations.
- Write & design — We create templates, flows and campaigns in your brand voice.
- Automate — We switch on journeys that run in the background, 24/7.
- Measure & improve — We test subject lines, messages and timing to improve results.
Why Nebula for WhatsApp & email
- Helpful, not spammy. Every message has a clear reason to exist.
- Strategy, copy, design and tech together. No juggling multiple vendors.
- Connected to your ads and CRM. Leads from campaigns flow straight into nurturing journeys.
- Compliance-aware. We follow WhatsApp policies and opt-in best practices.
Frequently asked questions
What is WhatsApp marketing?
WhatsApp marketing uses the official WhatsApp Business Platform to send updates, offers and personalised messages to customers who have opted in, and to automate responses through chatbots. With very high open rates, it's one of the most effective ways to reach customers in India.
Will my WhatsApp number get blocked?
Not if it's done correctly. We use the official WhatsApp Business API, approved message templates and opted-in contacts, and keep message frequency sensible. Spamming unknown numbers from a regular WhatsApp account is what usually leads to blocks — we never do that.
Is email marketing still effective?
Yes, especially for e-commerce, B2B and long-term nurturing. Email is ideal for richer content like newsletters, guides and order updates, and automated flows such as welcome series and abandoned-cart reminders consistently drive sales.
Can you set up a WhatsApp chatbot for enquiries?
Yes. We build chatbots that answer common questions, share brochures and catalogues, capture lead details, book appointments or site visits, and hand over to a human when needed — all within WhatsApp.
What tools and platforms do you use?
We work with leading WhatsApp Business Solution Providers and email platforms such as Klaviyo, Mailchimp and Zoho, and can integrate with your existing CRM or e-commerce store. We'll recommend the right setup for your size and budget.
How often should we message our customers?
It depends on your category and audience. As a general rule, every message should be useful, timely or relevant. We set a frequency that keeps your brand top of mind without causing people to unsubscribe or block you.
Do we need customer consent to message them?
Yes. WhatsApp requires opt-in consent, and good email practice does too. We help you collect consent through your website, forms, ads and stores, and make it easy for people to opt out.
How do you measure success?
We track delivery, open and read rates, clicks, replies, conversions and revenue from each campaign and automated journey, and report monthly with recommendations.
Let's turn conversations into customers.
Tell us about your audience and goals, and we'll design your first journeys.
Start messaging smarter