Performance
Lead Generation
Fewer junk leads. More real conversations.
Lead generation is the process of attracting potential customers and capturing their contact details so your sales team can follow up. Nebula Brand Labs builds complete lead generation systems — ads, landing pages, forms, WhatsApp flows and CRM integration — designed to bring in enquiries that are genuinely interested and ready to talk.
About the service
Getting leads isn't the hard part. Getting the right leads is. Many businesses are flooded with enquiries that don't pick up the phone, don't have the budget or never meant to buy. Sales teams lose time and trust in marketing.
We build lead generation around quality. We target the right audience, use landing pages and forms that filter out casual interest, respond instantly through WhatsApp and email, and connect everything to your CRM so you can see which leads actually turn into customers.
What's included
- Lead funnel strategy — audience, offer, channels and qualification criteria.
- Paid lead campaigns — Meta lead ads, Google Search, YouTube and LinkedIn.
- Landing pages & forms — conversion-focused pages with smart qualifying questions.
- WhatsApp & chat automation — instant responses, follow-ups and appointment booking.
- CRM integration — leads delivered straight into your CRM or sales sheet in real time.
- Lead nurturing — email and WhatsApp sequences for leads not ready to buy yet.
- Call tracking & attribution — knowing which campaigns drive calls and sales.
- Lead quality reporting — working with your sales team to track conversions, not just volume.
Who it's for
- Real estate developers and channel partners
- Education and coaching institutes
- Healthcare, clinics and wellness centres
- Financial services, insurance and fintech
- B2B companies and service businesses with a sales team
Our approach
- Define a good lead — We agree with your sales team on what a qualified lead looks like.
- Build the funnel — Ads, landing pages, forms and automation, all connected.
- Launch & capture — Leads flow in and receive instant responses.
- Feedback loop — Your sales team marks lead quality, and we feed it back into targeting.
- Optimise for cost per qualified lead — not just cost per lead.
Why Nebula for lead generation
- Quality over quantity. We optimise for leads that convert into site visits, appointments and sales.
- Speed to lead. Automated responses mean no lead waits hours for a reply.
- End-to-end system. Creative, landing pages, ads and automation built by one team.
- Sales-friendly reporting. We speak your sales team's language.
Frequently asked questions
How do you make sure the leads are genuine and qualified?
We use targeted audiences, clear messaging about price or eligibility, qualifying questions in forms, phone number verification and higher-intent formats like landing pages instead of instant forms where appropriate. We also feed your sales team's feedback back into the platforms so they learn what a good lead looks like.
What is a realistic cost per lead?
It varies widely by industry, city, ticket size and offer. A lead for a luxury apartment costs very differently from a lead for a coaching class. After understanding your business, we'll share realistic benchmarks and what we expect to achieve.
How quickly will we start getting leads?
Once campaigns are live, leads usually start coming in within the first few days. The first two to four weeks are a learning phase where we test and refine, after which lead flow and quality become more consistent.
Can leads go directly into our CRM?
Yes. We integrate lead sources with most popular CRMs such as Salesforce, Zoho, HubSpot, LeadSquared and real estate CRMs, as well as Google Sheets. Leads arrive in real time, with source details, so your team can respond immediately.
What happens to leads who aren't ready to buy yet?
We set up nurturing sequences through WhatsApp and email that keep your brand in front of them with useful information, updates and offers, so they come back when they're ready.
Do you also call the leads for us?
Our role is to generate, qualify and deliver leads, and to automate first responses. Calling and closing are handled by your sales team, though we can help set up processes and scripts that improve conversion.
Why should I use an agency instead of running lead ads myself?
Running ads is simple; running them profitably isn't. We bring experience across industries, in-house creatives, proper tracking and constant optimisation, which usually means better quality leads at a lower cost than trial and error.
How do you report on lead generation?
You'll see the number of leads, cost per lead, lead quality from sales feedback, conversions to meetings or site visits, and which campaigns and creatives drive the best results.
Ready for leads your sales team actually wants?
Tell us what a great customer looks like, and we'll build the system to find more of them.
Build your lead pipeline