Performance
SEO & AI Search (SEO, AEO, GEO)
Be the answer — on Google and in AI.
SEO (search engine optimisation) helps your website rank on Google. AEO (answer engine optimisation) helps your content appear as direct answers in featured snippets, voice search and "People also ask". GEO (generative engine optimisation) helps your brand get mentioned and recommended in AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews. Nebula Brand Labs combines all three into one search strategy for how people find brands today.
About the service
Search has changed. People still Google, but more and more of them ask AI assistants for recommendations: "best real estate project in Thane under 1.5 crore", "good branding agency in Mumbai", "which protein bar has the least sugar". If your brand isn't part of those answers, you're invisible at the exact moment someone is deciding.
We help you show up everywhere. We fix the technical foundations of your website, create content that clearly answers the questions your customers ask, structure it so search engines and AI models can understand it, and build the authority signals that make your brand worth citing.
What's included
- SEO & AI visibility audit — technical health, rankings, competitors and how AI tools currently describe your brand.
- Technical SEO — site speed, mobile experience, indexing, crawlability and Core Web Vitals.
- Keyword & question research — what your customers search for and ask AI tools.
- On-page optimisation — titles, headings, internal links and content structure.
- Schema markup — structured data for your organisation, services, FAQs, products and reviews.
- Content creation — service pages, guides, blogs and FAQs written to rank and be quoted.
- Local SEO — Google Business Profile optimisation, local pages and reviews.
- Authority building — digital PR, quality backlinks, directory listings and brand mentions.
- AI visibility tracking — monitoring how often and how accurately AI assistants mention your brand.
- Monthly reporting — rankings, traffic, leads and AI visibility in one report.
Who it's for
- Businesses that depend on people searching for their services
- Real estate developers wanting organic leads for their projects
- D2C and e-commerce brands competing for product searches
- Local businesses like clinics, schools and restaurants
- B2B companies whose buyers research online before calling
Our approach
- Audit — We assess your website, rankings, competitors and AI visibility.
- Fix foundations — We resolve technical issues and set up schema and tracking.
- Map the questions — We build a content plan around what your customers search and ask.
- Create & optimise — We write and optimise pages with clear, answer-first content.
- Build authority — We earn mentions, links and reviews that search engines and AI models trust.
- Measure & refine — We track rankings, traffic, leads and AI citations every month.
Why Nebula for SEO & AI search
- Built for the AI era. We optimise for Google and AI assistants, not one or the other.
- Content that converts. We write for real buyers, not just for algorithms.
- Brand and search together. Your search presence matches your brand voice.
- Honest reporting. Rankings, traffic and leads — no fluff.
Frequently asked questions
What's the difference between SEO, AEO and GEO?
SEO focuses on ranking your web pages in Google's search results. AEO focuses on getting your content chosen as the direct answer in featured snippets, "People also ask" boxes and voice search. GEO focuses on getting your brand mentioned, cited and recommended inside AI-generated answers from tools like ChatGPT, Gemini, Perplexity and Google AI Overviews. They overlap, and the best results come from doing all three together.
Why does AI search matter for my business?
More people now ask AI tools for recommendations before they buy — which agency to hire, which product to choose, which project to visit. These tools usually mention only a handful of brands. If yours isn't one of them, you miss out on high-intent customers who never even reach a search results page.
Can you guarantee my brand will appear in ChatGPT or rank first on Google?
No one can honestly guarantee that, because search engines and AI models make their own decisions. What we can do is make your brand far more likely to appear by fixing your website, creating clear and credible content, adding structured data and building trusted mentions across the web.
How long does SEO take to show results?
Technical fixes can show improvements within weeks. Meaningful growth in rankings and organic traffic usually takes three to six months, and continues to compound over time. Competitive keywords and new websites can take longer.
How do you get a brand mentioned by AI assistants?
AI models draw on information from across the web. We make sure your website clearly explains who you are, what you do and where, using structured data; we create content that directly answers common questions; and we build consistent mentions on trusted sites, directories, reviews and media. The clearer and more consistent your brand information is, the more likely AI is to cite it.
Do you do local SEO for Mumbai?
Yes. We optimise your Google Business Profile, build location-specific pages, manage reviews and make sure your name, address and phone number are consistent across directories, so you appear in local and "near me" searches.
Do I need to write blogs for SEO?
Not necessarily blogs for their own sake, but you do need useful content that answers your customers' questions. That can be service pages, guides, FAQs, comparisons or articles. Our writers create the content as part of the service.
How do you report on SEO and AI visibility?
Every month, you'll see keyword rankings, organic traffic, leads from search, technical health, new content published and how your brand appears in AI-generated answers for key questions, along with our plan for the next month.
How much do SEO services cost?
SEO is usually a monthly retainer, priced on the size of your website, competition in your category and the amount of content and authority-building required. We'll recommend a plan after the initial audit.
Let's make your brand the answer.
Get a free audit of how your brand shows up on Google and AI search today.
Get a free search audit