Performance
E-commerce & Marketplace Marketing
Get found, get chosen, get reordered.
E-commerce and marketplace marketing helps brands sell more on online platforms — Amazon, Flipkart, Myntra, Nykaa, quick-commerce apps like Blinkit, Zepto and Swiggy Instamart, and their own D2C websites. Nebula Brand Labs improves your listings, creates high-converting content, runs marketplace and D2C ads, and helps you grow sales profitably across channels.
About the service
Selling online looks simple until you're competing with hundreds of similar products on the same search page. Shoppers decide in seconds, based on your main image, title, price, ratings and the first few lines of your listing. Small improvements in each can make a big difference to sales.
We bring together the things that drive e-commerce growth: listing optimisation, product photography, A+ content, marketplace advertising and D2C performance marketing. Because our creative team builds the visuals and our performance team runs the ads, everything is designed to convert.
What's included
- Marketplace audit — listings, pricing, reviews, ads and competitor benchmarking.
- Listing optimisation — titles, bullets, descriptions and backend keywords.
- Product photography & listing images — hero shots, infographics and lifestyle images.
- A+ content & brand stores — enhanced brand content and storefront design.
- Marketplace ads — Amazon Sponsored Products, Brands and Display; Flipkart and quick-commerce ads.
- D2C store growth — Shopify optimisation, Meta and Google ads, and conversion improvements.
- Review & ratings strategy — compliant ways to build social proof.
- Sale event planning — campaigns for Prime Day, Big Billion Days and festive sales.
- Monthly reporting — sales, ACoS, ROAS, rankings and recommendations.
Who it's for
- D2C brands selling on their own website and marketplaces
- FMCG, food, beauty and personal care brands on quick commerce
- New brands launching on Amazon or Flipkart
- Brands with good products but weak online sales
- Brands preparing for festive and big sale events
Our approach
- Audit — We review your listings, ads, reviews and competitors.
- Fix the shelf — We improve titles, images, A+ content and store pages.
- Drive traffic — We run marketplace and D2C ads targeting high-intent shoppers.
- Optimise — We manage bids, keywords and budgets weekly to improve ACoS and ROAS.
- Scale — We expand to new keywords, products, platforms and sale events.
Why Nebula for e-commerce
- Creative + performance. Better images and content make every ad rupee go further.
- Multi-platform view. We look at Amazon, quick commerce and your D2C store together.
- Profit-focused. We optimise for profitable growth, not just top-line sales.
- Sale-season ready. We plan creatives and budgets for peak events well in advance.
Frequently asked questions
Which platforms do you work on?
We work on Amazon, Flipkart, Myntra, Nykaa, quick-commerce platforms like Blinkit, Zepto and Swiggy Instamart, and D2C websites built on Shopify and WooCommerce. We'll recommend where to focus based on your category and customers.
My product is good but not selling on Amazon. Why?
Common reasons include weak main images, titles that don't match what shoppers search for, too few reviews, uncompetitive pricing, poor A+ content or no advertising support. Our audit pinpoints the biggest issues so we can fix those first.
What is A+ content, and do I need it?
A+ content is enhanced brand content on Amazon — rich images, comparison charts and brand stories below your product listing. It helps shoppers understand your product better and typically improves conversion rates, so we recommend it for most brands.
What are ACoS and ROAS?
ACoS (advertising cost of sale) is the percentage of sales spent on ads — lower is better. ROAS (return on ad spend) is how much revenue you earn for every rupee spent on ads — higher is better. We agree on targets with you based on your margins.
Can you help us launch on quick-commerce apps?
Yes. We help with listing content, product images designed for small screens, in-app advertising and promotions so your products get discovered on Blinkit, Zepto and Swiggy Instamart.
Do you manage inventory, pricing and operations?
Our focus is marketing: listings, content, ads and growth strategy. Inventory, logistics and account operations are usually managed by your team or a dedicated account-management partner, and we work closely with them.
How quickly can I expect results?
Listing and content improvements can lift conversion within weeks. Advertising improvements typically show within the first month, with steadier gains in rankings and organic sales over two to three months.
How do you charge for e-commerce marketing?
We usually charge a monthly management fee, with creative production such as photography and A+ content priced per project. Ad spend is paid directly to the platforms. We'll share a clear proposal once we understand your catalogue and goals.
Let's turn browsers into buyers.
Share your store or listing links and we'll show you where the quick wins are.
Grow your online sales