Performance
Performance Marketing
Every rupee working. Every result tracked.
Performance marketing is paid digital advertising measured by business outcomes — leads, sales, app installs or bookings — rather than just views and clicks. Nebula Brand Labs plans, creates and manages ad campaigns on Meta (Facebook and Instagram), Google, YouTube and LinkedIn, with in-house creatives and transparent reporting so you always know what your money is doing.
About the service
Running ads is easy. Running ads that make money is not. Many brands burn budgets on the wrong audiences, weak creatives or poorly tracked campaigns — and end up unsure whether ads work for them at all.
We approach performance marketing like a business, not a dashboard. We set clear targets before spending, build proper tracking, test creatives and audiences systematically, and move budget towards what's working every week. Because our creative team sits next to our media team, we can make new ads as fast as the data tells us we need them.
What's included
- Account audit & strategy — what's working, what's wasting money and where to go next.
- Meta Ads — Facebook and Instagram campaigns for leads, sales and awareness.
- Google Ads — Search, Performance Max, Display and Shopping campaigns.
- YouTube Ads — video campaigns for reach, consideration and conversions.
- LinkedIn Ads — B2B lead generation and account targeting.
- Ad creatives — static, carousel and video ads made by our in-house team.
- Landing pages — high-converting pages designed and built for campaigns.
- Tracking & analytics — pixels, conversion APIs, GA4 and CRM integration.
- Weekly optimisation & monthly reporting — clear numbers and next steps.
Who it's for
- D2C and e-commerce brands focused on sales and ROAS
- Real estate developers needing a steady flow of qualified leads
- Education, healthcare and service businesses generating enquiries
- B2B companies looking for decision-maker leads
- Brands launching new products who need fast traction
Our approach
- Set targets — We agree on goals such as cost per lead, cost per sale or return on ad spend before spending a rupee.
- Build foundations — We set up tracking, audiences, landing pages and creative variations.
- Test — We run structured tests on audiences, offers, creatives and placements.
- Optimise — We review performance weekly, cut what's not working and refresh creatives.
- Scale — We move budget into winning campaigns and expand to new channels.
Why Nebula for performance marketing
- Creative and media under one roof. Better ads, made faster, based on real data.
- Full transparency. Ads run on your accounts, and you see every number.
- Business metrics, not vanity metrics. We report on leads, sales and cost, not just impressions.
- Lead quality focus. We work with your sales team to improve the quality of leads, not just the quantity.
Frequently asked questions
What is performance marketing?
Performance marketing is paid digital advertising where success is measured by specific actions, such as leads, sales, sign-ups or app installs. Campaigns run on platforms like Meta, Google, YouTube and LinkedIn, and are continuously optimised based on data.
How much should I spend on ads?
It depends on your goals, industry and the cost of a lead or sale in your category. We usually recommend starting with a test budget for four to six weeks to find what works, then scaling based on results. We'll suggest a realistic starting budget after understanding your business.
How soon will I see results?
You'll see data from the first week, but campaigns typically need two to four weeks to stabilise as platforms learn and we test creatives and audiences. Most clients see consistent, optimised performance by the second or third month.
Do you guarantee leads or sales?
No honest agency can guarantee exact results, because they depend on your product, pricing, market and sales process. What we do guarantee is a disciplined process, transparent reporting and constant effort to improve your numbers.
Do you create the ad creatives too?
Yes. Our design and video team creates static ads, carousels, reels and video ads. Because creative is the biggest driver of ad performance today, we test multiple versions and refresh them regularly.
Whose ad account will the campaigns run on?
Yours. We run campaigns on ad accounts owned by your business, with access granted to us. You keep full ownership of your accounts, data and audiences, even if we stop working together.
Why are my leads poor quality, and can you fix it?
Poor lead quality usually comes from broad targeting, weak qualifying questions or offers that attract the wrong people. We fix it by refining audiences, adding qualifying steps to forms, improving landing pages and feeding sales outcomes back into the platforms so they learn which leads are valuable.
How do you charge for performance marketing?
We typically charge a monthly management fee based on the scope and ad spend, with creative production included or priced separately depending on volume. Your ad spend is paid directly to Meta, Google or other platforms. We'll explain the structure clearly in our proposal.
What will your reports show?
Our reports show spend, leads or sales, cost per result, return on ad spend, top-performing ads and audiences, and what we're changing next. You'll get a weekly snapshot and a detailed monthly review.
Let's make your ad spend pay for itself.
Share your current campaigns or goals, and we'll show you where the opportunities are.
Get a free ads audit