Performance
Online Reputation Management
People Google you before they trust you. Make sure they like what they find.
Online reputation management (ORM) is the practice of monitoring, improving and protecting how your brand appears online — in Google search results, reviews and ratings, social media conversations and AI-generated answers. Nebula Brand Labs helps brands build a strong, credible online reputation and respond calmly and quickly when something goes wrong.
About the service
Before buying a home, booking a doctor or trying a new product, people check reviews and search results. A handful of negative reviews, an old complaint ranking on page one or silence where there should be praise can quietly cost you customers every day.
ORM isn't about hiding the truth. It's about making sure the full, accurate picture of your brand is visible: genuine positive experiences encouraged and showcased, complaints handled responsibly, misinformation corrected and your own content ranking where it belongs.
What's included
- Reputation audit — what people see when they search for you, including reviews, social and AI answers.
- Review management — monitoring and responding to reviews on Google, marketplaces and portals.
- Review generation — compliant systems to encourage happy customers to leave reviews.
- Social listening — tracking brand mentions and sentiment across platforms.
- Search result management — creating and optimising positive, accurate content that ranks.
- Google Business Profile management — keeping profiles accurate, active and well-rated.
- Crisis communication — response plans and messaging when issues go public.
- Monthly reputation reports — ratings, sentiment, mentions and actions taken.
Who it's for
- Real estate developers managing buyer reviews and project perceptions
- Hospitals, clinics, restaurants and hospitality brands
- Consumer brands with marketplace ratings to protect
- Founders and leaders building a personal reputation
- Businesses dealing with negative reviews or press
Our approach
- Audit — We map your current online reputation across search, reviews, social and AI.
- Respond — We set up monitoring and response processes for reviews and mentions.
- Build — We encourage genuine reviews and create positive, accurate content.
- Protect — We prepare a crisis plan so you're ready if something goes wrong.
- Report — We track ratings, sentiment and visibility every month.
Why Nebula for ORM
- Ethical approach. We never post fake reviews or try to bury legitimate concerns.
- Fast response. Monitoring means issues are spotted and handled early.
- Content strength. Our writers and SEO team create content that represents you accurately.
- Calm in a crisis. Clear plans and thoughtful messaging when pressure is high.
Frequently asked questions
What is online reputation management?
Online reputation management is the process of monitoring and improving how your brand is perceived online. It covers reviews and ratings, search results, social media mentions, news coverage and, increasingly, how AI assistants describe your brand.
Can you remove negative reviews?
We can't remove genuine reviews, and we don't believe in trying. We can report reviews that violate platform policies, such as fake, abusive or irrelevant ones, for removal. More importantly, we help you respond professionally and encourage satisfied customers to share their experiences, which naturally improves your overall rating.
Do you post fake reviews?
No, never. Fake reviews violate platform policies and consumer protection guidelines in India, damage trust and can get your listings penalised. Everything we do is based on genuine customer feedback.
How should we respond to a negative review?
Respond quickly, calmly and publicly. Acknowledge the issue, apologise where appropriate, and offer to resolve it offline. A thoughtful response often reassures future customers more than a perfect rating. We can draft responses or manage them for you.
Something negative about us ranks on Google. Can you help?
We can't delete legitimate articles, but we can create and promote accurate, positive content — such as your website pages, profiles, press coverage and articles — that ranks above outdated or misleading results. Where content is defamatory or violates policies, we can guide you on the right legal or reporting route.
How long does it take to improve our online reputation?
Responding to reviews has an immediate effect. Building ratings and changing search results typically take three to six months, depending on the volume of reviews and the strength of existing content.
Can you help during a PR crisis?
Yes. We help you assess the situation, prepare holding statements and responses, coordinate messaging across channels and monitor sentiment as things develop. Having a crisis plan in place beforehand makes a big difference.
How much does ORM cost?
ORM is usually a monthly retainer, based on the number of platforms and locations monitored, review volume and the content and SEO work needed. We'll recommend a plan after an initial audit.
Let's make sure your reputation matches reality.
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