Films & Ads
Ad Films & TVCs
Thirty seconds that people remember for years.
Ad film production is the end-to-end process of creating a television commercial (TVC) or digital ad film — from the idea and script to casting, shooting, editing, sound and final delivery. Nebula Brand Labs is a Mumbai-based creative agency and production team that makes ad films for TV, YouTube, OTT, cinema and social media, with strategy and craft under one roof.
About the service
A great ad film can change how a whole country sees a brand. A forgettable one can burn an entire media budget. The difference usually comes down to two things: a genuinely strong idea and the discipline to execute it well.
Because we're both an agency and a production team, we don't just shoot someone else's script. We start with your business problem, write the idea, plan the production and craft every frame through to the final grade and mix. And we plan every shoot to deliver all the versions you need — the TVC, the YouTube cut, the 6-second bumper and the vertical reels — from a single production.
What's included
- Concept & scriptwriting — ideas built on a clear insight and brand strategy.
- Storyboards & treatment — visual direction, tone and shot planning.
- Pre-production — casting, locations, sets, costumes, crew and scheduling.
- Direction & shoot — experienced directors and crew, studio or on location.
- Post-production — editing, colour grading, VFX, motion graphics and titles.
- Sound & music — voiceover, original music, jingles and final mix.
- Versions & cut-downs — 60, 30, 20, 15 and 6-second edits in every aspect ratio.
- Language dubs — regional language versions for wider reach.
Who it's for
- Brands launching national or regional TV campaigns
- D2C brands creating digital ad films for YouTube and Meta
- Real estate developers launching flagship projects
- Startups announcing launches, funding or new products
- Brands that need a strong hero film for their next campaign
Our approach
- Brief & idea — We understand your objective, audience and platform, then write the concept.
- Script & storyboard — We develop the script and visual treatment for your approval.
- Pre-production — We cast, scout locations, build sets and finalise the shoot plan.
- Shoot — Our director and crew bring the script to life, on schedule and on budget.
- Post & delivery — We edit, grade, add sound and music, and deliver every format you need.
Why Nebula for ad films
- Idea and production together. The people who write your film help make it.
- One shoot, many assets. Every production is planned to deliver TV, digital and social cuts.
- Transparent budgets. Clear, line-item estimates with no surprises.
- Built for results. Films designed to work in the first three seconds and drive action.
Frequently asked questions
How much does it cost to make an ad film in Mumbai?
Ad film budgets vary widely based on the idea, number of shoot days, cast (actors, influencers or celebrities), locations and sets, crew size, VFX and music. A simple digital film costs very differently from a multi-day TVC with celebrities. After the concept is agreed, we share a line-item budget, and we can adapt the idea to fit your budget without losing its impact.
How long does it take to produce an ad film?
Most ad films take three to six weeks from brief to final delivery: about one to two weeks for concept and script, one to two weeks for pre-production, one to three days of shooting, and one to two weeks for post-production. Complex productions or celebrity schedules can take longer.
Do you write the script, or do we need to provide one?
We can do either. Most clients come to us with a brief, and our creative team develops the concept and script. If you already have a script from your team or another agency, our production team can bring it to life.
Can you cast celebrities or influencers in the film?
Yes. We can recommend and approach celebrities, actors and creators who fit your brand and budget, and handle negotiations, contracts and usage rights.
Will we get versions for social media too?
Yes. We plan every shoot to deliver multiple formats — 16:9 for TV and YouTube, 9:16 for Reels and Shorts, 1:1 or 4:5 for feeds — along with shorter cut-downs, so one production powers your entire campaign.
Can we attend the shoot?
Absolutely, and we encourage it. You'll be able to see shots on monitor, give feedback in real time and approve key moments on the day.
How many revisions are included in the edit?
We include structured rounds of feedback at the rough cut and final cut stages, which we confirm in the proposal. Since the script and storyboard are approved before the shoot, edit changes are usually about refinement rather than rework.
Who owns the ad film once it's done?
Once the project is complete and paid for, you own the final film. Talent and music usage rights are agreed upfront for the platforms, territories and duration you need, and we'll explain them clearly so there are no surprises later.
Let's make a film people actually want to watch.
Share your brief and timeline, and we'll come back with ideas.
Discuss your ad film